About Us

About Viking Cricket

Our story

REDEFINING CRICKET EQUIPMENT

Viking Cricket was born from a lifelong connection to the game. As former players, coaches, and parents, we experienced first-hand the frustration of inconsistent quality in modern cricket equipment — bats that looked the part but failed to deliver where it mattered most: performance, durability, and feel. We knew there had to be a better way. So we decided to do it ourselves. Our mission was simple from day one: create cricket equipment we would be proud to use ourselves — uncompromising in quality, honest in craftsmanship, and trusted by players who take their game seriously.

Quality Assurance

Customers. Quality. Passion.

Each matters equally. We care deeply about the people who trust us with their game. We obsess over the quality of every product we produce. We bring genuine passion, its shaped by decades in cricket, we bring it into every decision we make. We don’t claim to know everything, and we respect the many excellent batmaker's across England. But what we do promise is absolute commitment to our standards, our customers, and the equipment we put our name on.

Customer-Centric Approach

Handcrafted English Quality

Every Viking bat begins its journey in Suffolk, where our English willow is grown and carefully selected from the finest suppliers in the game. From there, the clefts arrive at our workshop, where they are transformed by our master batmaker using traditional techniques passed down through generations. With over 30 years of experience — including producing many bats for international and county professionals — our batmaker understands exactly what players need when they walk to the crease: confidence. That confidence comes from balance. Pickup. Timing. Power. Reliability. It comes from knowing your bat won’t let you down. Every Viking cricket bat is handmade, individually finished, and personally checked before it reaches you. If it’s not good enough for us to use, it’s not good enough to leave the workshop.

More Than Just Bats

Our range of equipment will have you performing at your Best - feel like a professional - play like a professional.

While bats are at the heart of what we do, we believe great performance requires complete equipment you can trust.

That’s why our range of pads, gloves, bags, and clothing is sourced from respected manufacturers who meet our high quality expectations. We would never pair a premium bat with sub-standard gear — and neither should you.

We supply equipment for both adult and junior players, from grassroots cricketers to professionals, because ambition exists at every level of the game.

We have been supplying our Valkyrie range especially for female cricketers for 8 years and its been used on the world stage in, test matches, the big bash, the hundred and more, by some of the finest players, including Jenny Gunn MBE, Hollie Armitage, Emma Lamb, and many more.

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Trusted by Players

We’ve been proud to see the response to Viking Cricket grow year after year, with outstanding feedback from customers and reviewers across YouTube, social media, and the wider cricket community.

Our bats have also received independent recognition, including:

Top 7 Best Cricket Bats — The Telegraph
Best in Class & 2nd Overall — The Cricketer Magazine Good Gear Guide

But the recognition that matters most is when players return to us again and again, trusting our equipment with their performance.

Thank you

To every customer, supporter, and player who has trusted us so far — thank you.

We remain committed to pushing standards higher, improving every year, and continuing to produce equipment worthy of the Viking name.